The online ad game has gotten incredibly complicated.
Facebook ads are getting more expensive because supply is going up while demand is the same. The cost per 1000 impressions (CPM) is increasing dramatically.
YouTube ads have an average cost-per-view of $0.010 – $0.030, and the views that you generate will count toward your overall YouTube viewer count. The average cost of reaching 100,000 viewers is around $2,000.
The main difference between YouTube ads and traditional Google Search ads is the cost. It only costs a couple of cents to get your video seen while you can spend upwards of $50 for a single click from a traditional Google PPC campaign.
Another issue is that once you’ve placed an ad on these platforms it’s impossible to see them. Not to mention the fake competitive clicks! (Click Fraud).
Click fraud is the act of clicking on a paid link, such as a display ad or sponsored search result, with malicious or vindictive intent. This can be to deplete the advertiser’s marketing budget, damage the performance or reach of the ad, or even steal the cost of that click for yourself (a practice known as ad fraud).
Another Option
If you go to this link you will see that our site gets millions of views each month. This page is a good way to test your offer. You can even advertise on the site for one day.