Here’s a warning before starting your cold email marketing campaign.
So you have finally decided to give the “cold email marketing” thing a try.
- You have the email list.
- You purchased the software for the email campaign.
- You have the different ISP addresses setup (to stop your domain from being marked as a spammer).
Now all you have to do is keep the spam complaints below 0.1%!
Good Luck!
A study by the University of California, Berkeley, the University of California, San Diego, found that just 1 of every 12.5 million spam emails converts to a sale, a rate of less than 0.00001%.
Here are some potential issues:
1) Even if your recipients want your offer getting it spammed makes it less appealing.
2) It can tend to make you feel ‘less professional’ and maybe a little embarrassed.
3) The number of bad email addresses in that new shiny list purchased may astound you!
Some other things to consider:
- Cold emails are unsolicited emails sent to previously un-contacted recipients. The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.
- Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99).
And here are a few useful tips:
- Make sure you do the research upfront.
- Target the message to the recipient.
- Share your credentials.
- Make sure your offering actually solves a real problem!