Bulletin, is a newsletter platform that Facebook recently launched. Bulletin is built on a separate platform from Facebook — on its website, the FAQ states that this is to “enable creators to grow their audience in ways that are not exclusively dependent on the Facebook platform.” You don’t need a Facebook account to subscribe to a newsletter, but Bulletin relies on Facebook’s infrastructure, including the use of Facebook Pay to purchase premium subscriptions and join subscriber-only groups and live audio rooms.
Unless you’ve been on a very long digital detox you’ll have noticed that newsletters have been having quite the moment of late. The rise of platforms that help writers monetize their content via an email-delivery format presents a clear risk/opportunity to Twitter, a company that relies on an army of users freely and publicly contributing short-form content. But with Twitter launching its own in-house newsletter, tweets can potentially inflate in value — becoming the top of the funnel for Twitter users to build a community of followers who they made be able to convert to paying subscribers for longer-form content, delivered in a newsletter format.
More people are realizing the benefits of having a newsletter.
What is a newsletter?
A newsletter is a tool used to communicate regularly with your subscribers (the people reading it), delivering the information you want in your email boxes, these messages can contain simple text or a structure composed of images and formatted text.
What is the purpose of a newsletter?
Newsletters are often used by people who have websites, blogs, or e-commerce to advertise a product, content, article, communicate an event, or engage in remarketing campaigns, such as the abandoned cart — not forgetting the typical transactional communication (order confirmation, sending, etc.).
Speaking more globally, the newsletter has the following purpose:
Maintain a Regular Contact
That your website or blog does not fall into oblivion
Increase Visitors, Encourage Visitors to Visit
Send Different Types of Content to Relevant
Create Visiting Habits
What makes a newsletter so effective a marketing tool for businesses?
Email marketing, where newsletters are included, continues to be an inescapable topic when it comes to digital marketing, because it may be the channel where we can further personalize our communication and, if well worked, do not massacre the user with repeated messages or useless.
However, as necessary as that is the low cost that each shipment has.
If you have an e-commerce you surely know how much this can impact your sales, your profit margin, and also the potential that brings you into the relationship with your customers.
So is it worth investing in email marketing and in sending newsletters? Of course yes!
What is a Single Operated Newsletter?
For a long time, emails had two primary functions:
1) direct peer-to-peer messaging (your friend emails you a funny link or life update) or business transactions (a brand solicits your
2) patronage; a publisher sends you something to read.
But in recent years, the Single Operated Newsletter has gained momentum. This is where the individual author creates a mass-distributed email.
These are entrepreneurial folks going at it alone, independent of media organizations, social media platforms, and often without payroll or overhead.
This rise of the single-operator newsletter has occurred thanks to several components:
1) First and probably most importantly, there is now technology available that will allow anyone, no matter their technical background, to distribute their mass emails.
2) Sending an email blast is as simple as writing a blog post, and more importantly including a subscription component that allows publishers to collect fees directly through the same platform.
3) It’s not just about the new platforms, though. Success begets imitators: for every writer or influencer who strikes out on their own and makes a living at it, five more will follow, hoping to build something great themselves.
4) Another factor is the volatility of larger media properties. Laying off entire newsrooms at a moment’s notice has become commonplace as traditional revenue streams have dried up, and veteran journalists are increasingly looking to unmoor themselves from the system in favor of self-sufficiency.
Why is a Single Operated Newsletter better?
Authors have a sense of freedom since they are no longer tethered to the whims of the big single social media platform.
This increases the personal connection between writers and readers, which allows writers to create content that is uniquely suited for their audience, while still being fairly compensated. Authors are allowed the choice of charging for access to their writing, offering it for free, or some combination of both to their subscribers.
Why is a Single Operated Newsletter the new way to create financial freedom online?
1 – You can create a subscription base without becoming a social media influencer.
2 – You can control the platform something you can not do with YouTube, Facebook, and yes, even Instagram.
3 – You can get paid directly for the content provided to your readers. This eliminates the possibility of getting knocked off the big platforms.
Many people, often older, are still having trouble believing and accepting that a person of average intelligence can generate a salary on their own through a Single Operated Newsletter.