The richest YouTuber in the world today is Jeffree Star with a net worth of $200 million. His net worth is 5x larger than the second richest YouTuber, PewDiePie, who has a net worth of $40 million. Jeffree earned $15 million in 2020 directly from his YouTube channel, with 16.5 million subscribers and 2.4 billion total views. But the bulk of his fortune comes from his cosmetics company, Jeffree Star Cosmetics, which pulls in over $100 million in sales per year.
The biggest YouTubers today are mega celebrities and household names. In fact, earnings directly from YouTube are becoming a smaller and smaller percentage of their actual net worths. The richest YouTubers make more money from launching their own product lines, music labels, and other spin off businesses using their giant follower base as free marketing.
Methodology: How we ranked the richest YouTubers in 2021
There are many different ways to “rank” the richest YouTubers in the world. For instance, Bill Gates made a few videos on YouTube. Technically, he would be the “richest YouTuber of all time”. However, one of our main criterias for making the richest YouTubers rankings was that the YouTuber must be a full-time YouTuber. The majority of their wealth and fame has to have come from YouTube. From there, we took the net worths, subscriber counts, view count, and YouTube earnings into consideration. The richest youtubers in the list are those that branched outside of YouTube, essentially using their massive followings to launch other businesses. These earnings were considered toward their ranking because it was an indirect result from growing their YouTube channel.
Here are the top 20 richest YouTubers in the world today.
Jeffree Star – net worth of $200 million
PewDiePie – net worth of $40 million
Markiplier – net worth of $35 million
DanTDM – net worth of $35 million
Ryan’s World – net worth of $32 million
Rhett & Link – net worth of $32 million combined
Dude Perfect – net worth of $30 million
Vanoss Gaming – net worth of $25 million
Ninja – net worth of $25 million
James Charles – net worth of $25 million
Preston – net worth of $20 million
Like Nastya – net worth of $20 million
David Dobrik – net worth of $20 million
Jake Paul – net worth of $20 million
Lilly Singh – net worth of $20 million
Logan Paul – net worth of $19 million
MrBeast – net worth of $16 million
Blippi – net worth of $16 million
KSI – net worth of $15 million
Roman Atwood – net worth of $14.5 million