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About: 2PM’s Newsletter:
HEATED is a Monday through Thursday newsletter about the climate crisis. I created it in September 2019, after six years of covering climate politics for various news outlets in Washington, D.C.
HEATED approaches climate change not as a science or environmental story, but as a high-stakes corruption, power, and disinformation story. It also approaches climate change with the alarm and moral urgency the science tells us it deserves. It rejects the “view from nowhere,” which mainstream news outlets have historically favored on climate, thereby misinforming the public.
2PM’s newsletter provides curation, summary and analysis of the most important stories at the intersection of media and commerce. It also includes original essays and data insights by Web Smith, an investor and advisor of several companies.
Audience: 2PM says it’s for “deep generalists and the intellectually curious.” Startup founders (especially those in e-commerce), brand marketers and brand strategists would like it.
Frequency: Once a week for regular subscribers, three times a week for paying members.
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