Wired magazine editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow “regular people” to make a living off their creations, whether an artist, musician, author, or entrepreneur. He argued that creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the …
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Single Operated Newsletter – Do Things That Don’t Scale! One of the most common types of advice given at Y Combinator is to do things that don’t scale. A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people …
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There are two predominant business models in the Passion Economy: SaaS or a take rate of creator revenue (GTV). For platforms that monetize through SaaS, what MRR and ARR is the company generating from creators? There are a lot of sub-metrics important to SaaS business models, like new MRR, expansion MRR, and churned MRR—we recommend …
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Single Operated Newsletter – How to convert free readers into subscribers Passion Economy creators often utilize free distribution platforms—such as Facebook, Instagram, YouTube, or free podcasts and newsletters—to grow their audience, then convert some of those free users to paying customers. Platforms that support the monetization of fans include; KajabiTeachablePodiaPatreonBuy Me A CoffeeMighty Networks. Measuring …
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New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition. In the process, they’re fueling a new model of internet-powered entrepreneurship. These new platforms …
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Income stacking is a methodical approach to building multiple income streams no matter how small, and stacking them one on top of the other until you’ve reached your minimum viable life. Income Stacking works because it diversifies your income into multiple streams. There’s no one single point of failure. Income Stacking is the method of …
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The Peace of Mind Subscription Model offers insurance premium to something your customers hope they will never experience. With this model, your business can provide a ‘peace of mind’ as your customers know they have signed up for being ‘covered’ in case of an unexpected event. Often ‘peace of mind’ can be delivered to subscribers …
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The Consumables Model involves offering a subscription to a product that the customer needs to replenish on a regular basis. The value proposition is simple: life is too short to worry about mundane tasks like remembering to pick up diapers or razor blades; subscribe and you’ll never run out. The model works best when there …
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The Simplifier Subscription Model wants to simplify your subscriber’s life. With this subscription model, the Simplifier Model, it becomes possible to take a product or service that you supply and establish a contract with your customers to provide that service or product on an ongoing basis. If your customers know that they need your service …
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If you have a specific expertise or passion, no matter how obscure, people may be willing to pay for access to what you know. The Membership Website Subscription Model involves publishing your know-how behind a pay wall where subscribers get access to unique content including articles, videos, webinars and forum discussions. Enter the Single Operated …
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