Wired magazine editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow “regular people” to make a living off their creations, whether an artist, musician, author, or entrepreneur.
He argued that creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000).
By embracing online networks, he believed creators could bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.
The global adoption of social platforms like Facebook and YouTube, the mainstreaming of the influencer model, and the rise of new creator tools has shifted the threshold for success.
It has now become possible for creators need to amass only 100 True Fans paying them $1,000 a year (less than $100/month) to reach that six-figure number.
Why is a Single Operated Newsletter the new way to create financial freedom online?
1 – You can create a subscription base without becoming a social media influencer.
2 – You can control the platform something you can not do with YouTube, Facebook, and yes, even Instagram.
3 – You can get paid directly for the content provided to your readers. This eliminates the possibility of getting knocked off the big platforms.
Many people, often older, are still having trouble believing and accepting that a person of average intelligence can generate a salary on their own through a Single Operated Newsletter.
You now have the opportunity to build a scalable, income-producing asset, you have a relatively fast path to location freedom and time freedom as well.
Top-paid newsletter creators are earning earn more than $500,000 a year from reader subscriptions. And the secret is that you don’t need to be the one writing! You can manage the project, or several projects, and reap tremendous dividends.