The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
By Timothy Ferriss
Tim discusses his “muse business” principles in his book.
One common challenge for readers of The 4-Hour Workweek is the creation of a “muse”: a low-maintenance business that generates significant income. Such a muse is leveraged to finance your ideal lifestyle, which we calculate precisely based on Target Monthly Income (TMI).
Some examples of ways to find a muse:
Develop a writing process.
Learn about other writers' muses.
Engage in writing exercises.
Turn to the natural world.
Explore other art.
Record spontaneous story ideas and musings.
Write, write, write.Tim Ferriss is a perfect example of how you can manifest the life of your dreams from an idea.
He will be the first one to tell you that he is no genius. He is also forthcoming about all of the mistakes he made along the way.
But in his ever self-effacing modest way, he reveals how anyone of average intelligence can create a muse, as he calls it, to liberate oneself from an unwanted life.
He outlines the process in the acronym he calls..
D.E.A.L.
The process of becoming a member of the New Rich is known as DEAL:
D for Definition – turns the idea that you need to work for a company you don’t like waiting to retire to enjoy life! Introduces you to the “lifestyle hack”.
E for Elimination – like a zen master get rid of all of the obsolete notions holding you back like trading time for money!
A for Automation – puts cash flow on autopilot letting you finally breathe again and start to enjoy life.
L for Liberation – yes, this is the true freedom that you have always wanted. Now you are out of “the matrix” and ready to live life on your terms.
But can you do it – have the life that you have always wanted (with all of the money you will ever need) in this day and age with so many outer (COVID19) and inner (fears) challenges that confront you?
A Single Operated Newsletter fits perfectly into the Tim Ferriss muse model.
Why is a Single Operated Newsletter the new way to create financial freedom online?
1 – You can create a subscription base without becoming a social media influencer.
2 – You can control the platform something you can not do with YouTube, Facebook, and yes, even Instagram.
3 – You can get paid directly for the content provided to your readers. This eliminates the possibility of getting knocked off the big platforms.
Many people, often older, are still having trouble believing and accepting that a person of average intelligence can generate a salary on their own through a Single Operated Newsletter.
This is where PaidLetter comes in with their CENTS model.
What is the CENTS model?
The C.E.N.T.S. approach to entrepreneurship means:
C – Control – to create the true financial freedom you must control the “product”.
E – Entry – or more properly put: “create a barrier to entry”. This is sometimes called a moat!
N – Need – You must create the content that your readers will eagerly pay to access.
T – Time – As Tim Ferriss so aptly described in The 4-Hour Workweek you must find a muse that will allow you to separate your time from your income (again, where PaidLetter.Com is invaluable).
S – Scale – Many physical product entrepreneurs are learning hard lessons about the complexity of importing, warehousing, and shipping. And the high costs associated with them.
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