The Amazing Alex Hormozi Offer that sold 191 memberships in 19 days for 500 dollars each!
When you go to Alex Hormozi’s YouTube channel you will see a very interesting video.
When you sort by popularity you also will discover that this is most-watched video (343k as of this writing).
The video shows Alex walking you through a gym.
Now the thing that is unusual about this gym is that it is in a residential neighborhood.
In fact, it looks like a regular second-floor 4-bedroom apartment.
You will also note that the ‘residential gym’ is very unimpressive – to say the least.
But that is the gym Alex used to sell 191 memberships at $500 each in only 19 days!
This is the gym that Alex Hormozi used to launch his multi-MILLION dollar licensing company.
How Did Alex Do It?
His 20lb Weight Loss Challenge Offer.
The member would deposit 500 dollars to participate in the 6 week 20lbs challenge. If the member lost 20lbs or more at the end of the six week period the member would get their money back!
His challenge came with:
- Grocery shopping list.
- Eating out guide.
- Accountability buddy.
- Coaches that would meet with them every other week and check on their workouts and progress.
The “Magic” Mechanics Behind His Offer:
The member would buy on average 250 dollars of supplements to help with their 20 lb weight loss goal. (This amount covered his acquisition and onboarding costs).
- At the 3-week point, Alex would upsell a 12-month membership to the gym.
- The incentive is that he would credit the 500 dollars they already invested into the challenge towards the membership fee! (Brilliant)
- The strategy was to sell them on the advantages of staying for the “long-haul”.
- Then Alex would get them on a long-term nutritional supplement program.
- This offer was responsible for making MILLIONS of dollars for Alex and his team.
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