The Amazing Alex Hormozi Offer that sold 191 memberships in 19 days for 500 dollars each!
When you go to Alex Hormozi’s YouTube channel you will see a very interesting video.
When you sort by popularity you also will discover that this is most-watched video (343k as of this writing).
The video shows Alex walking you through a gym.
Now the thing that is unusual about this gym is that it is in a residential neighborhood.
In fact, it looks like a regular second-floor 4-bedroom apartment.
You will also note that the ‘residential gym’ is very unimpressive – to say the least.
But that is the gym Alex used to sell 191 memberships at $500 each in only 19 days!
This is the gym that Alex Hormozi used to launch his multi-MILLION dollar licensing company.
How Did Alex Do It?
His 20lb Weight Loss Challenge Offer.
The member would deposit 500 dollars to participate in the 6 week 20lbs challenge. If the member lost 20lbs or more at the end of the six week period the member would get their money back!
His challenge came with:
- Grocery shopping list.
- Eating out guide.
- Accountability buddy.
- Coaches that would meet with them every other week and check on their workouts and progress.
The “Magic” Mechanics Behind His Offer:
The member would buy on average 250 dollars of supplements to help with their 20 lb weight loss goal. (This amount covered his acquisition and onboarding costs).
- At the 3-week point, Alex would upsell a 12-month membership to the gym.
- The incentive is that he would credit the 500 dollars they already invested into the challenge towards the membership fee! (Brilliant)
- The strategy was to sell them on the advantages of staying for the “long-haul”.
- Then Alex would get them on a long-term nutritional supplement program.
- This offer was responsible for making MILLIONS of dollars for Alex and his team.
Want More Secrets?
Using what Alex and Leila Hormozi teaches learn how our students make up to six-figures on the side. Click here.