You may know that way back in 1848 there was a Gold Rush in California. People came from all over the world to stake their claim and find their fortune.
The internet has been likened to a modern-day gold rush in many ways.
Of course, the reality of the California Gold Rush is that a few people actually did strike it rich and became wealthy.
But do you know who made most of the money?
Yes. You probably guessed it.
It was the merchants who sold the tools (picks, shovels, and pans) for mining that gold. In fact, in 1853, legend has it that when Levi Strauss opened his small dry goods store and was asked by an old prospector;
“Whatya selling?”
His reply was “Canvas for tents and wagon covers.”
The old prospector quickly shot back; “You should have brought pants!”
Since the prospector couldn’t find a pair strong enough to withstand all of the time spent on his knees panning for gold.
Levi Strauss was smart enough to listen to the old prospector and his blue jeans are still around today (more than 100 years later).
Another reality about the internet is that the platforms (YouTube, Instagram, Facebook, etc.) that home business workers use to earn income constantly change.
You’ve no doubt heard the horror stories of accounts, held for years, that had gotten banned or removed.
That’s why the “new” single operated newsletter approach is gaining such momentum.
A single operated newsletter may be the easiest business ventures to set up:
1) Create an account
2) Import your email list (we show you how to grow one)
3) Connect to a payment system (we prefer Stripe) to receive payments.
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