Single Operated Newsletter – Do Things That Don’t Scale!
One of the most common types of advice given at Y Combinator is to do things that don’t scale.
A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised.
Or they don’t, in which case the market must not exist.
Startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.
Why is a Single Operated Newsletter the new way to create financial freedom online?
1 – You can create a subscription base without becoming a social media influencer.
2 – You can control the platform something you can not do with YouTube, Facebook, and yes, even Instagram.
3 – You can get paid directly for the content provided to your readers. This eliminates the possibility of getting knocked off the big platforms.
Many people, often older, are still having trouble believing and accepting that a person of average intelligence can generate a salary on their own through a Single Operated Newsletter.
You now have the opportunity to build a scalable, income-producing asset, you have a relatively fast path to location freedom and time freedom as well.
Top-paid newsletter creators are earning earn more than $500,000 a year from reader subscriptions. And the secret is that you don’t need to be the one writing! You can manage the project, or several projects, and reap tremendous dividends.