What is a social media Influencer?
An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.
But many influencers are losing their platforms and struggling with engagement rates.
A Top Influencer Laments
“Just like any other job, being a ‘Social Media Influencer’ is a job that has its very own difficulties too. Knowing that I decided to endure it all and kept on working diligently for it for years. Until Instagram started to make a lot of changes to the algorithm and making posts to be more and more invisible to my readers.”
Single Operated Newsletter – A Different Model
There are many advantages to running a single operated newsletter. Chief among them is the fact that you are required to ‘prostitute products that you may no longer believe in. Or for that matter spend hours in front of the camera.
Instead, you can use the curated content model.
Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest-quality information to meet your audience’s needs on a specific subject. Curated content is neither an aggregation of existing content nor references or links to supporting information.
More importantly:
- you control the platform
- you set the price
- you manage the audience (your subscribers)
Get your Free week of the single operated newsletter that our clients pay to read.