New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition. In the process, they’re fueling a new model of internet-powered entrepreneurship.
These new platforms share a few commonalities:
They’re accessible to everyone, not only existing businesses and professionals
They view individuality as a feature, not a bug
They focus on digital products and virtual services
They provide holistic tools to grow and operate a business
They open doors to new forms of work
The Passion Economy VS Trading Time for Money
It’s important to understand the difference between a “Passion Project” and trading time for money in the Gig economy.
If you’re trying to earn a full-time income in the Gig Economy, the numbers can be bleak:
The Economic Policy Institute estimates the hourly rate of the average Uber driver in the US at $9.21 after expenses, with no benefits.
The median earnings per hour during peak times is $19 per hour, before expenses.
The average TaskRabbit earns $110 per month
The biggest challenge in trading time for money is that your income is limited.
When you’re trading time for money, your income will always be limited. The second reason for income limits is that the more we make, the more we’ll lose. Employee tax is the most heavily taxed income there is, and the more income we earn, the more tax we face. Whether you’re paid $15 or $150 per hour, your income is limited by the number of hours you can put in.
The Solution!
The number one way to stop trading time for money is to build an income-producing asset.
Entrepreneurs have known this forever, but traditional entrepreneurship isn’t without problems:
Huge startup costs
Huge overhead
Big teams
Lots of risk
Tough to scale
You now have the opportunity to build a scalable, income-producing asset, you have a relatively fast path to location freedom and time freedom as well.
What is a Single Operated Newsletter?
For a long time, emails had two primary functions:
1) direct peer-to-peer messaging (your friend emails you a funny link or life update) or business transactions (a brand solicits your
2) patronage; a publisher sends you something to read.
But in recent years, the Single Operated Newsletter has gained momentum. This is where the individual author creates a mass-distributed email.
These are entrepreneurial folks going at it alone, independent of media organizations, social media platforms, and often without payroll or overhead.
This rise of the single-operator newsletter has occurred thanks to several components:
1) First and probably most importantly, there is now technology available that will allow anyone, no matter their technical background, to distribute their mass emails.
2) Sending an email blast is as simple as writing a blog post, and more importantly including a subscription component that allows publishers to collect fees directly through the same platform.
3) It’s not just about the new platforms, though. Success begets imitators: for every writer or influencer who strikes out on their own and makes a living at it, five more will follow, hoping to build something great themselves.
4) Another factor is the volatility of larger media properties. Laying off entire newsrooms at a moment’s notice has become commonplace as traditional revenue streams have dried up, and veteran journalists are increasingly looking to unmoor themselves from the system in favor of self-sufficiency.
Why is a Single Operated Newsletter the new way to create financial freedom online?
1 – You can create a subscription base without becoming a social media influencer.
2 – You can control the platform something you can not do with YouTube, Facebook, and yes, even Instagram.
3 – You can get paid directly for the content provided to your readers. This eliminates the possibility of getting knocked off the big platforms.