Alex Hormozi’s Favorite Books (Updated)

Here are the books that Alex Hormozi continues to read and recommends…

Alex Hormozi talks about his love of good books. He says that he buys about 50 books a year. He says he skims most of them to determine if they are worth reading (which in most cases they aren’t). He talks about the ability to learn and grow from a good book that was written to teach and pass on wisdom. (As opposed to being written for clickbait, money, or ego). He studies and selects a few books each year to read. Many of these books he re-reads often.

But first who is Alex Hormozi?

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business, successfully scaling his business to six locations in three years.

Alex Hormozi’s current portfolio of companies do over $200,000,000 per year in revenue across e-commerce, b2c & b2b services, e-learning, and SAAS. He crossed $100M in net worth by age 32.

Here are the books that Alex Hormozi recommends. (I have added a short summary of each book).

Influence by Robert Cialdini, PhD
Influence is a psychology book examining the key ways people can be influenced by “Compliance Professionals”. The book’s author is Robert B. Cialdini, a Professor of Psychology at Arizona State University. The key premise of the book is that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision-making approach based on generalizations. These generalizations develop because they allow people to usually act in a correct manner with a limited amount of thought and time. However, they can be exploited and effectively turned into weapons by those who know them to influence others to act in certain ways.

How to Win Friends and Influence People by Dale Carnegie
How to Win Friends and Influence People is a 1936 self-help book written by Dale Carnegie. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. Carnegie had been conducting business education courses in New York since 1912.

Pre-Suasion by Robert Cialdini, PhD
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath, and Tom Peters. Influence focuses on what to say to influence consumers, distilling the findings of scientific research into six universal messages, Pre-suasion focuses on when to influence.

Expert Secrets by Russell Brunson
Expert Secrets is a book about creating a marketing plan and executing on it. The book helps you pack your knowledge, skills, and expertise into a buyable format for your audience.

Predictable Revenue by Aaron Ross et al.
A predictable revenue model is a structure that companies use to estimate future earnings and increase revenue. This means understanding how much average revenue the company makes over time to see how you might improve these areas in the future.

Yes! by Noah J. Goldstein, Robert Cialdini & Steve J. Martin
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people’s responses to your requests? How can you win over your rivals by inconveniencing them?

One to Many: The Secret to Webinar Success by Jason Fladlien
The right type of webinar can easily double or triple your business profits. Many companies today would be bankrupt if it wasn’t for having a single, solid webinar.

Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors.

How to Make Friends and Influence People by Dale Carnegie
How to Win Friends and Influence People is a 1936 self-help book written by Dale Carnegie. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. Carnegie had been conducting business education courses in New York since 1912.

Wooden on Leadership by John Wooden
A Wall Street Journal Bestseller A compelling look inside the mind and powerful leadership methods of America’s coaching legend, John Wooden “Team spirit, loyalty, enthusiasm, determination. Acquire and keep these traits and success should follow.”

The Bezos Letters to Shareholders by Steve Anderson
The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thought leaders.

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
In the $100M Offers, Alex Hormozi teaches you “how to make offers so good people will feel stupid saying no.” Specifically, he shows you how to set pricing, make your offer valuable, break your services into several individual parts, and enhance it using psychology. It is one of the best business books out there!

The Sales Acceleration Formula by Mark Roberge
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

The Motive by Patrick Lencioni
New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they’re leading in the first place.

Using what Alex and Leila Hormozi teaches learn how our students make up to six-figures on the side. Click here.