Is organic or free advertising better than paid advertising? Here’s the surprise…
With the cost of advertising on sites like Google and Facebook continuing the increase is organic or free advertising worth it?
Free advertising is often called “earned media”.
Earned media refers to publicity gained through promotional efforts other than advertising or branding.
According to HubSpot Research, 57% of people in the U.S. trust what they hear from friends and family the most when they discover a new product. About one-third of U.S. buyers prefer what information they can find from a Google search.
But back to the question.
Would it surprise you to discover that organic traffic is actually much more effective than paid advertising in the long run?
Organic traffic may be a much better long-term strategy for your business.
Remember, paid advertising only works for exactly as long as you pay for it. When you stop spending, your traffic stops too.
That means that paid advertising works in the short term.
But it’s not going to keep supporting your business over time.
Plus, the work you put into organic advertising can drive free traffic to your business for years!
(For example our keyword string: “Single Operated Newsletter” has dominated the first page of Google for years).
The other good thing about organic promotions is that it brings your ideal customer. And because they are a good match, and more engaged, they are more likely to B-U-Y!
The Downside of Paid Advertising
The marketers trying to sell you paid advertising promote it as “low hanging” fruit or “press the button” and get results. However, if your product or service is new you may waste thousands of dollars to get your messaging right!
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