Once newsletters were relegated to dusty offerings in waiting rooms and neglected bookshelves.
But recent changes in the social media landscape, including the global pandemic, means that readers are anxious to devour content.
And when your content is worthy of generating income the process becomes even more exciting.
The Single Operated Newsletter is one of the hottest categories online. Home-based entrepreneurs who wasted money trying to ship physical products or a YouTube celebrity are discovering the many benefits of the Single Operated Newsletter model.
Our Paidletter.Com Fortune Training Course shows you how to discover the highly profitable subscription niches that demand top dollar!
But let’s bypass the sales pitch and talk about some content that continues to remain popular for digital newsletter publishers.
To create a successful email marketing campaign, it’s crucial to know the tricks of the trade.
Getting people to notice your emails, open your emails, click on the stuff in your emails, and respond to your emails is tricky.
1) Motivate Readers to Opt-in
You must accept the fact that many readers will not subscribe the first time they see your offering.
This means that you must give them a good reason to take a closer look at what you are offering.
Unfortunately saying “sign up for our newsletter” is not going to do the trick.
You must understand what the reader “values” enough to take action. The word “value” has been used so many times online that it’s reached the point of nausea.
You may even be in the group who believes that people don’t like to pay a monthly fee (subscription) for anything!
Let me linger on this point for a second.
Each month (and in some cases every day) you probably engage in the following “subscription” behavior:
– buy a cup of coffee
– get your hair styled (or cut)
– purchase a quick lunch or dinner
Now the fact that you are doing this on a regular (subscription) basis never even crosses your mind! It’s not an issue.
Because you truly value the service or item mentioned above.
In most of these cases, the money you are paying for these services far exceeds the modest amount you will be getting for your Single Operated Newsletter offering.
You will learn that providing real value online isn’t different at all.
It’s even easier and much more lucrative. Remember, you are not dealing with physical products (brick and mortar) or the costs associated with them.
You simply need to discover what online readers value in the same way.
2) What is your Single Operated Newsletter’s purpose?
You must be clear about what the content in your newsletter will provide and why it’s worth the money you’re asking for it.
Unlike some newsletters that are trying to get the reader to take action:
increase social media presence
download an e-book
drive traffic to a landing page
promote a new product or service
Your newsletter must contain “the product”. Meaning that the
Single Operated Newsletter you are creating must be self-contained.
3) The Power of the Subject Line
Legendary copywriter Gary Halbert once stated (paraphrased):
“The purpose of the headline (in an ad) is to get the prospect to read the first sentence. And the purpose of the first sentence is to get the prospect to read the second sentence and eventually avail themselves of the CTA”
For our purposes, the Call To Action for the subject line is to get the prospect to open the email. Which is the first CTA.
You can’t get conversions from your Single Operated Newsletter if nobody opens it. Your subject line can make or break the success of your marketing campaign.
Once you understand how to increase open rates with different subject lines, you’ll have a better chance of getting high conversions from your Single Operated Newsletter.
82% of marketers report that personalized subject lines lead to increased open rates.
One of the most common ways to personalize a subject line is by using the recipient’s name.
Another enticing way to encourage opens for your newsletter is a time-sensitive subject line. Come up with a way to create a sense of urgency.
(You can learn more of the persuasive lessons taught by Gary Halbert and others at the links below).
4) Your content must be relevant
The fact that you are running a Single Operated Newsletter means that you already know the demographics.
But don’t get lazy. Your content must still be worthy of the price that readers are paying or they will unsubscribe.
5) Consider adding video to your emails
Emails that include videos have 96.38% higher click-through rate and 5.6% higher open rates. Even if they aren’t reading every word, they can still get a general sense of your message.
People are visual learners. Using images and videos can help people process and retain information better. Don’t be afraid to add these elements to your newsletter promoting your Single Operated Newsletter.
6) Measure your results
The only way to find out whether your newsletter is converting is to take the time to measure that.
Whatever email marketing software you’re using should have these analytics tools built directly into the platform. Take advantage of them to see how you’re doing.
Look at things such as:
7) Remember that stories sell
People don’t dedicate lots of time to reading the text and reviewing sales newsletters. You’ve got to come up with ways to keep your audience engaged.
Stories are interesting.
Once you hook your audience with a captivating story, they’ll likely to continue reading it to find out what happens.
8) People love to procrastinate.
You must create a sense of urgency! Many people tend to procrastinate. Maybe they’re wrapped up in something at the moment or just aren’t in the mood to complete your desired action right now.
Most marketers complain that the “most challenging obstacle” to their email marketing is getting people to take action by clicking on the call to action (or whatever the click goal of the email is).
9) Nail the closing
Besides the subject line, the closing is arguably the most important part of an email.
It’s the point where a reader will decide whether or not they want to act on your offer and proceed any further.
The goal here is to wind down and transition into a well-crafted call to action (CTA).
Your CTA is the money of your email—the reason why you’re sending it in the first place. Make it strong, unmistakable, and clear.