What is the middleman?
A person, or company, who helps two people or groups to deal with and communicate with each other when they are not able or willing to do it themselves.
In our example, the middleman is a social media platform.
What is a Social Media Platform?
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. The largest social media networks include Facebook, Instagram, Social media typically features user-generated content and personalized profiles.
Yet the downside of being dependent upon a social media platform is that they ‘control your lifeline’ to the audience. Often this is an audience that has taken months or years to build.
Single Operated Newsletter – A Different Model
There are many advantages to running a single operated newsletter. Chief among them is the fact that:
- you control the platform
- you set the price
- you manage the audience (your subscribers)
Instead, you can use the curated content model. This means that you deliver data to your audience on a recurring basis. Often this data comes in the form of content curation.
Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest-quality information to meet your audience’s needs on a specific subject. Curated content is neither an aggregation of existing content nor references or links to supporting information.
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