Want to save hundreds to thousands of dollars on paid advertising for lead generation?
What if you could generate new business with content instead of making Facebook and Google weather?
According to HubSpot’s annual “State of Inbound” report, 70 percent of marketing teams cite converting leads into customers as their top priority, yet 63 percent of them say that generating leads is one of their biggest challenges.
What are the types of lead generation?
Lead generation falls into two main categories: outbound lead generation (cold calls, direct mail, advertising, and e-mail marketing) and inbound lead generation (SEO, social media, PPC).
The Importance of SEO
But the first step is to determine the marketplace for your leads. You do this by determining which keywords that your desired lead will type into Google.
You build an audience with content.
But you should reward the audience with valuable information. This is sometimes done by using an opt-in page.
When your prospective customer visits the opt-in page it must be clear what they are getting in return for offering their email.
The item needs to be important enough to prevent them from entering a false email address.
Once you have opt-in-worthy content improve the odds of growing your list faster with syndication.
Content Syndication
Content syndication is the process of having your content on third-party sites that are more popular than yours which allows you to reach a larger audience.
You get exposure for your content and the third-party website gets free content they can use to satisfy their audience. This is a great opportunity to capture many more leads.
To see an example of opt-in worthy content click here.
