Lately, there’s been a rash of advice to buy off-line businesses.
But here’s the thing…
Okay, you know how the magician has you watch the “active” hand while the other hand does the trick?
Well, 2022 must be the go-to year for online sleight of hand.
Recently, the gurus (male and female) have been trying to get you to buy:
- laundromats
- car washes
- real estate
- ABNB rentals
The list goes on.
Again, here’s the thing.
Almost without exception, they each have a digital offering (course, mastermind, membership, seminar, and newsletter) – where they make their real money!
(Yep, we told you so!)
And in some cases several digital offerings!
Why?
Because a huge advantage of digital products is that there is no limit to the types of products you can make. Creating a new digital product type often does not require a lot more expense. This is not the case with physical products.
Add to that the following advantages:
- You simply Make More Money
- Spend Less Time Working
- Reach (and Help) More People
- Work From Anywhere on the Planet
- Start Selling Quickly
- Low Overhead
- Unlimited inventory!
- No Middleman You Keep More Profit
Here’s another BIG advantage!
It’s easier to compete with a digital product.
If you own a brick-and-mortar laundromat and some mega-company setup shop across the street with more machines, a cafe, free done for you, etc. You are probably hanging up a “For Lease” sign soon!
After investing a considerable amount of cash (or being on the hook for a large loan).
But if someone comes after your digital product?
You just thrust and parry!
(Fencing old chap).
Create a new offering with more bells and whistles, showcase experts, expand the breadth of your offering!
Bottom Line!
Don’t be fooled by the “do as I say not as I do” guru approach (you’re smarter than that!)
