How To Stop Losing Money with Your FREE Offer.
Free may be the most powerful offer but only if used correctly.
You can probably thank Benjamin T. Babbitt for the Freemium explosion and the use of samples.
He used it back in the 1900s to sell soap.
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase.
Once upon a time large companies like Proctor and Gamble sent “trial size” containers of common toiletries such as shampoo through the mail.
The rising cost of postage and other factors caused the practice to die out.
However companies such as Whole Foods, Costco, Sam’s Club, Food Courts and Grocery Stores give out free samples to customers to persuade a customer to buy the product while in the store.
Moving Free Online
Now giving away free products online has become popular.
With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth.
Typically these online products are PDFs and videos.
But, surprisingly, 90% of these items are never consumed (read or watched).
A Dangerous Mistake
Many new online marketers have given away products that they have spend money and time to produce.
Often this results in little to no purchases of the intended product.
The conventional thinking was:
“I’ll give them my best stuff for free and they will rush back to buy my product!”
In a world where people are constantly being scammed and ripped off most consumers just take the freebie and run.
After spending time, money, and resources this can be heartbreaking. You keep checking your phone for payment notices but none are there.
Free may be the most powerful word to convert prospects into customers. But only if you use it correctly.
It takes years of experience, trial and error, to discover exactly how to make a FREE offer work (and which ones work).