TikTok has over 1 billion monthly active users worldwide, with over 138 million…
TikTok has more than 138 million in the USA.
Is the massive audience too much for most entrepreneurs to resist?
New platforms come and go. Entrepreneurs have learned that it makes sense to optimize the new platform before it becomes unpopular or goes out of business.
But is a platform with the majority of the short videos just folks dancing and acting silly a good investment for advertising?
What is TikTok?
TikTok is a short-form video-sharing app where users can create and share clips up to 10 minutes long.
But it’s the “Sounds Library,” from which creators can easily add to their videos song clips or snippets of dialogue from TV shows, movies, and even other creators’ TikToks that separates it.
Individual Sounds can go viral on TikTok quickly.
Add to this that creators can quickly become, global, celebrities.
Young Users Search for The New
Yep, it’s true. Young social media users flee platforms when they get infiltrated by the older demographic.
Right now TikTok is King of the Hill for GenZ-ers.
(This explains all of the dancing and silliness).
If you are on the fence about advertising there it may be worth testing:
Step One – Create your account.
Step Two – Switch to a Pro account (it will be personal by default).
Step Three – Start creating content. (The “for you” page is a good place to see what’s popular).
Step Four – Engage your audience (regularly).
Step Five – Partner with others with larger audiences.
Step Six – Use TikTok’s ad targeting options.
Self-Service Ad Types include in-feed video ads. These types of ads will appear on a user’s For You Page as they’re scrolling through. They appear as normal TikTok videos within your feed — they blend in and don’t look like traditional ads.
Ad filters are similar to Facebook’s and include age, gender, location, and interests.
A) Content must be fun.
B) Grab the viewer’s attention in the first two seconds.
C) Be original.
Get familiar with the “TikTok Creator Marketplace API.”
It allows you to access TikTok’s audience demographic data, real-time campaign reporting, growth trends, and top-performing videos.
TikTok offers a “Small Business Resource Center” to help Business account users get the most out of the app. There, users can access templates to create ad content, join free, expert-led webinars, and read success stories from brands using TikTok to boost their customer reach.
You can spend some money and give it a try…