You may know Tai Lopez as the “here in my garage” guy with the Lamborghini…
Say what you want about the infamous Tai Lopez but he was able to leverage traffic on YouTube back in 2015 when advertising prices were reasonable.
BTW the “Here in My Garage” video now has more than 70 million views.
Tai Lopez was able to become a millionaire from his 67 steps course. More than 12 million dollars was earn (based on my research).
But, and it is a big “but” he did it when it was possible to do through YouTube advertising.
Today (2021) most of the people you see pitching something before the YouTube video you wanted to watch won’t be around in a few weeks.
Because the advertising is just too expensive to make a marketing runway work there.
Many poked fun at Tai Lopez and made fun of his commercials. Of course, Tai was laughing all the way to the bank.
But this article is about the ‘next level’ that Tai has advanced to in the last year.
This from a November 19, 2020 news article…
“Miami-based Retail Ecommerce Ventures LLC, led by Chief Executive Alex Mehr and Executive Chairman Tai Lopez, bought the rights to the RadioShack brand in the U.S., Canada, India, Australia, Europe, and China, along with related websites, for an undisclosed price last week.”
There he operates large brands that have a customer base of well over 20 million consumers including Pier1, RadioShack, Modell’s, Stein Mart, Linens N Things, Dressbarn, The Franklin Mint, MentorBox, The Book People, FarmersCart, and other e-commerce brands and real estate holdings.
Retail E-commerce Venture is a private equity firm based in California.
The pandemic put tremendous pressure on many brick-and-mortar operations. For example, in February 2015, RadioShack (RSHCQ), a renowned electronics store, filed for Chapter 11 bankruptcy protection following many financial and operational missteps.
RadioShack failed to adapt and stay relevant when most electronics sales shifted online, and the retailer was stuck in brick-and-mortar locations only.
Modell’s, RadioShack, and Pier 1 Imports were among the first companies acquired by REV.
But there are others.
REV purchased bankrupt Stein Mart for $6 million, to relaunch the brand online. Retail Ecommerce Ventures won a bankruptcy court auction to buy the intellectual property of Stein Mart for $6.02 million.
And no doubt more are coming.
I believe that many have gotten numb to the internet. They hear about all of the money others are making. But feel that it is only possible for someone else!
But the opportunity to leverage the income-producing power of the internet has never been more real.